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Digital Experience... is your company in the game?Marketing is no longer separated from IT. Come see real examples of how companies are changing the game to attract, retain and energize their customer base. It's time to think differently... Key points of session: What preparation are YOU (or your organization) taking on the cusp of the 4th industrial revolution? Do you know the strategic business results a digital transformation can provide? To be successful are you equipped to focus on individual currency and enabling technologies? How the museum uses digital in an ever changing world to attract and grow their customer base. How digital is becoming infused in the museum experience to engage guests when they visit.
Agenda
8:00 - 8:30 | Registration & Networking 8:30 - 8:45 | Welcome & Introductions 8:45 - 9:00 | Sponsor Profile - Randy Klyn, Sales/CRM Manager, Hedrick Associates 9:00 - 9:40 | Jaclyn Ahearne, Global V.P. of Digital Strategy, Bissell 9:40 - 10:20 | Kate Moore, Vice President of Marketing/PR, Grand Rapids Public Museum 10:20 - 10:35 | Break 10:35- 11:30| Panel Jaclyn Ahearne, Global V.P. of Digital Strategy, Bissell Kate Moore, Vice President of Marketing/PR, Grand Rapids Public MuseumKelly Smallegan-Maas, Gordon Food Service, Digital Marketing Christy Ennis-Kloote, Director of User Experience, OST 11:30 - 12:00 | Discussion & Lunch
8:00 - 8:30 | Registration & Networking 8:30 - 8:45 | Welcome & Introductions 8:45 - 9:00 | Sponsor Profile - Randy Klyn, Sales/CRM Manager, Hedrick Associates 9:00 - 9:40 | Jaclyn Ahearne, Global V.P. of Digital Strategy, Bissell 9:40 - 10:20 | Kate Moore, Vice President of Marketing/PR, Grand Rapids Public Museum 10:20 - 10:35 | Break 10:35- 11:30| Panel Jaclyn Ahearne, Global V.P. of Digital Strategy, Bissell Kate Moore, Vice President of Marketing/PR, Grand Rapids Public MuseumKelly Smallegan-Maas, Gordon Food Service, Digital Marketing Christy Ennis-Kloote, Director of User Experience, OST
11:30 - 12:00 | Discussion & Lunch
Map & Parking Please note the special parking instructions. Parking is free, but you must print a copy of the Special Parking Pass and place in your windshield. Map to Davenport's Sneden Center
recognized sponsors to put you in front of the field.
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